Sierra Club

Forest Bath

PROJECT TYPE

Immersive Installation 
Content 
Event

SERVICES

Artistic Direction 
Experience & Spatial Design 
Content Development

Good Friends collaborated with Sierra Club to help raise climate change awareness among young people—and draw attention to their Beyond Coal campaign. We created a 35,000 square foot immersive experience in Las Vegas, an oasis where visitors could reconnect with the natural world.

Utilizing digital projections, stage lighting and 360-degree sound design, we invited attendees to experience a one-of-a-kind, multi-sensory guided meditation. This Forest Bath connected tens of thousands of attendees with ‘nature’ — juxtaposing a peaceful, lush environment with a vibrant cultural event. Over the course of 3 days, more than 15K visitors used their RFID wristbands to sign up to join Sierra Club in their fight against climate change.