About – Good Friends

We are an experience-first creative studio based in NY and LA.

Good friends can change how you experience the world. Our studio’s strategic thinking and creative process is geared towards designing moments that are worth sharing with others. Whether digital or IRL, we build immersive worlds that break the fifth wall and bring people together.

We are creator-led and we like to think that it shows. Good Friends has a unique organizational structure that allows our clients to work directly with us as creators, supplementing their in-house teams or operating independently—providing an integrated offering for the modern marketer.

Our large network of super-talented friends are the next layer of operations. Constant conversations and collaborations mean that our team’s creative palette is always fresh–and that we can deliver projects at any scale.

Leadership

Sam Cannon

Creative & Content

As an artist and director specializing in visual expression, motion content and immersive installations, Sam Cannon brings a unique creative vision to Good Friends. A pioneer of emerging artforms, her work has been recognized by The Webby Awards, The Ellies, Variety, and Forbes. Sam was also named one of The Impression Magazine’s creative women to watch in fashion.

Noah Rabinowitz

Strategy

Having held senior positions at VICE, Imprint Projects, Medium and The Wall Street Journal, Noah brings the studio more than a decade of experience as a creative strategist in media and advertising. He’s developed programs with Spotify, lululemon and The Bill and Melinda Gates Foundation and many more. His work has been recognized by AdAge, AdWeek, The One Show, SPD, and the ASME’s.

Chris Schuett

Production & Operations

Chris brings a diverse background to business development with 12+ years in the production, entertainment, content and consultancy industries. A proven track record for organizing and growing teams from the ground up has led to the successful delivery of over 300+ activations, product launches and campaigns for brands such as Warner Media, Netflix, LEGO, Google, Cartier, and Amazon.

Jennifer Whitney

Creative & Design

An accomplished creative leader, Jenn brings a keen sense of space and story to every project—no matter what dimension she’s designing for. Prior to co-founding Good Friends, she was creative director at Imprint Projects. As design director at Refinery29, she built their first experiential design team and led five consecutive installations of 29Rooms. Jenn was recognized as an ADC Young Gun and has received numerous distinctions from Art Directors Club, TDC, and Print Magazine.

Our Services

Strategy

Research & Discovery
Program Planning
Brand Development
Editorial & Content Strategy
Goals / KPIs Definition
Program Recaps & Documentation

Creative

Creative Direction
Messaging & Storytelling
Visual Branding & Identity
Spatial & Experience Design
Content Development
Mixed Reality (AR/VR/)
Digital / Web Development