Designed to simulate the feeling of peace found high above the clouds—an oasis of calm, far from the chaotic holiday season.
Every inch of the space had a magical twist, from product displays designed to look as if they are floating on clouds, to a video installation reminiscent of airplane windows.
Stepping in, guests are immediately drawn in by an optical illusion—of being transported to a dreamy realm high above the clouds.
Equal parts immersive brand story and fully functional retail.
The guest experience moved seamlessly from product discovery to personalization and content creation. The spatial design was open and airy, utilizing mirrored surfaces to reflect blue skies and accentuate key products.
We created a large multimedia installation that served simultaneously as product demonstration and a way for visitors to create content to share their own journey.
Fabrication: Breakthrough Productions
Scenic Painting: Randall Parsons
CGI: Mike DiCola
Photography: Matt Cylinder
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